Socialight
About Us
Connecting Brands with Their Community
Full-Service Marketing Agency
Dedicated to helping businesses make authentic, meaningful connections within their community.
Socialight offers expert marketing solutions, from website design and social media management to targeted ad campaigns and industry-specific training, helping your brand connect and grow.
From real estate marketing to tourism experiences, high-quality lead generation for businesses across industries, and everything in between, our hyper-targeted campaigns are designed to get your organization the results it needs.
Serving Local Organizations Since 2016
Based in Newfoundland, Canada, Socialight is a full-service marketing agency dedicated to helping businesses of all sizes—from small enterprises to large corporations—reach their marketing goals through authentic, meaningful connections with their audience. We understand that when a business genuinely connects with its community, something extraordinary happens. The community gets to see the real people behind the brand, while the business gains valuable insights into the community it serves. This mutual understanding cultivates trust, support, and a lasting bond.
At Socialight, we believe your story is the heart and soul of your business. We’re here to help you share your journey, make connections, and reveal the human side of your brand because, in today’s world, your story matters. Let us help you tell it.
How It All Started...
With a passion for helping people and local businesses!
From Our Founder
"With a Bachelor of Business Administration from Memorial University of Newfoundland (2016), I combine a solid business foundation with a passion for community-driven marketing that yields measurable results.
The journey to founding my business began while working my way up from receptionist to sales and events manager, and eventually to marketing manager at a luxury wedding and corporate retreat destination.
During this time, my passion for helping small businesses thrive truly took root. I saw firsthand how many businesses struggled to leverage social media effectively, leaving a significant gap in their ability to connect with audiences and drive meaningful engagement. Recognizing this disconnect, I knew I had found my calling—and I’ve been dedicated to bridging that gap for businesses ever since.
Through years of hands-on experience across industries and with a strategic approach to digital marketing, I help clients build brand loyalty, foster authentic engagement, and drive sales. My approach is grounded in crafting tailored strategies that turn casual interactions into lasting relationships, creating real impact for my clients. Unique skills, community connections, and a deep understanding of digital trends give my clients an edge, positioning their brands to connect powerfully with their audiences.
As a marketing professional who values community impact, I’ve coordinated initiatives like the "IBuyLocal" project in St. John’s (2019), which contributed to the re-establishment of the Downtown Pedestrian Mall. I hold certifications in the Canadian Investment Funds Course and sustainable tourism training from the Gros Morne Institute, and I proudly serve on the board of directors for the Farm & Market Clarenville, championing local growth and brand visibility.
My commitment to community and innovation has been recognized with awards, including Royal LePage Canada’s "Best in Tech". I’m passionate about giving back, actively supporting charities like A Dollar A Day Foundation, Children’s Wish Foundation, Tree Canada, and Home Again Furniture Bank. My fundraising initiatives for Marguerite’s Place, Choices For Youth, local food banks, and the TCP Health Telethon have deepened my understanding of how purposeful marketing can drive genuine engagement, consumer trust and brand loyalty.
Through each of these experiences, my aim is to not only help brands grow but to guide them in building meaningful connections with their communities—turning every story into a shared journey with their customers."
Holly McCue,
Founder & Marketing Director
